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copywriter portfolio wickesFreelance Lead UX Writer & Senior Copywriter

October 2016–July 2018

On the front line of B2C and B2B communication for the UK’s largest home improvement retailer. Working remotely and in-house, I created user-focused content for the Wickes website, apps, marketing emails and advertisements. I collaborated with design, user research and usability testing.

I also wrote the Wickes brochures, store displays, FAQs, how-to guides, articles, brand guidelines and T&Cs. I used Axure and Adobe Creative Suite to edit and add content ready for publishing.

Marketing Emails




Web Pages


Kitchen & Bathroom Propositions